Danielle created LUCKYRICE to follow her lofty, yet life-long, passion to create a platform for Asian culture. Her career has always revolved around pop culture, storytelling and entrepreneurship. Danielle began her career at The New York Times and later founded and published the lifestyle magazine Simplycity. After earning her Masters degree in Critical Theory from Columbia University, she was a Professor of Contemporary Art History as well as a curator of emerging art. Most recently, she was the CEO of Vivienne Tam, a fashion company and, prior to that, the Managing Director of Assouline, a French creative advertising agency. Instead of the visual arts, her focus today is the culinary arts, an appetizing and universal lens through which to share stories about our current obsession with Asian culture. She is the host of the PBS TV Show Lucky Chow and the author of the Lucky Rice Cookbook. More about Danielle at www.daniellechang.com



Vivian is the COO of LUCKYRICE.  She started as a business and legal consultant for Luckyrice since inception and has seen the Company grow.  She has her own private law practice and serves as in-house legal counsel for small businesses and specializes in executive advisory services and corporate matters.  She previously worked as a lawyer at American Express and Clifford Chance US LLP in New York City.  She was the former New York Chapter Leader for Jack Kent Cooke Foundation in 2016 and was a Harriman Advisory board member for the American Red Cross-Greater New York.  In her spare time, she loves to volunteer as a pro-bono lawyer for non-profits, DACA students and children with special needs.  She graduated from Johns Hopkins University with a degree in Political Science and was selected as a Jack Kent Cooke Foundation Scholar which provided for a full scholarship to Georgetown Law Center. Vivian was born and raised in Los Angeles, attended international high school in Seoul, Korea where her love and appreciation for Asian culture and cuisine derive.  Her favorite foods are oysters, uni and Korean fried chicken.

CHRISTINE WONG / Creative Director

Christine’s experience includes creating corporate identity programs and promotional material for clients like Derek Lam, Shanghai Tang, Hong Kong Tourist Association, Citibank, as well as for numerous F&B establishments in Hong Kong. With her own personal food journey she has built an engaged Instagram following @conscious_cooking of 95K in a few short years. She loves and appreciates home-cooking, (particularly anything Asian), and celebrates LUCKYRICE’s mission to share the culture and stories behind the foods.


Kiki is an event producer with experience in weddings, corporate, entertainment, social, and experiential events. While embracing her Indonesian heritage through dance, she also manages event logistics for Saung Budaya Indonesian Dance Group. A Queens native, you will find her exploring local eats – particularly those to satisfy her healthy obsession with ice cream. She graduated from Hunter College with a degree in Psychology.

LAURA HAN / Incubation Director

Originally from Illinois, Laura moved to NYC after college and eventually made her way into the bakery world, working on the business development side for places such as Sullivan Street Bakery, Balthazar Bakery, and Baked. In her spare time, she enjoys baking, eating bread, and trying new wines. Laura is excited to be a part of the LUCKYRICE team, as she wants to help shine a light on all of the facets of Asian culture.


Julia is the Account Executive with experience in tech startups, education, and the food industry. After graduating from San Jose State University, she spent a year in Japan teaching English and eating her way through the country. Originally from the Bay Area, Julia loves to cook traditional Vietnamese dishes from her childhood and hiking in northern California trails. You can probably find her catching the latest film, jogging in Brooklyn, or trying new restaurants. She is passionate about Asian food and is especially excited to join the LUCKYRICE team in highlighting the intricacies of Asian culture and cuisine.


WILLIAM LI / Advisor

William Li is the President of Ralph Lauren Home. Prior to joining Ralph Lauren in 2010, he served as the Associate Publisher of Conde Nast Traveler and as the Publisher of Conde Nast Portfolio, one of the most noteworthy magazine launches in recent publishing history, from January 2008 to April 2009. William joined Conde Nast Portfolio after working as the Publisher of Men’s Vogue which launched in 2005. Prior to Men’s Vogue, William had been Associate Publisher of The New Yorker. Previously, William oversaw the launch of HomeStyle and spent fie years at House & Garden, where he held positions as Associate Publisher and Advertising Director. In addition, William has held various positions at Hearst Magazines and Grey Advertising. He holds a BA in Art History from the University of Massachusetts at Amherst.

ANNE ISHII / PR – Content Strategist

Anne is a writer who has spent the last two decades investigating literature, fashion, architecture, music and art in the Asian diaspora, especially in the context of upstart enterprises. She has been involved in the strategic planning and launch of numerous “art business” projects, including her own MASSIVE GOODS–an agency and merchandising brand celebrating queer and feminist art from Japan. LUCKYRICE represents for her a fantastic new opportunity to bring higher consideration to the future of Asian gastronomy.


Caryl is the Vice President of Culinary Events at Octagon. After 3 years working on PR and special events for celebrity chef Jeremiah Tower at Stars in San Francisco, Caryl moved to New York to manage special events at Bon Appétit magazine. A decade later, she joined Karlitz & Company to establish a Culinary Division for the agency where she worked with clients to create events such as the Foxwoods Food & Wine Festival, Wine.Dine.Donate with epicurious.com, and the establishment of the Food Network New York City Wine & Food Festival. In 2010, she returned to the West coast and was named the Executive Director of the Los Angeles Food & Wine Festival which she ran for 2 years before joining Octagon.  She is on the Board of Careers through Culinary Arts Program (C-CAP) LA and is on the Culinary Council for the Food Bank for New York City. Caryl graduated from UC Berkeley with a BA in History.

CRISTINA VASQUEZ / Design Consultant

Is a designer and art director based in New York. She has worked with companies such as The Brand Union NY, Mother NY, Addison, Spain and Publicis, Spain. After initially freelancing on personal jobs while keeping her day job, she decided to pursue her dreams and open her own design studio in early 2012. She has a BA in Digital Design from the Istituto Europeo di Design in Madrid, Spain and has an MFA in Design from the School of Visual Arts, NY.


Greg is a marketing, branding, and communications specialist in the restaurants, food halls, wine & spirits, specialty foods, lifestyle, and CPG verticals. After launching his career in advertising, he spent nine years at SOPEXA USA/Food and Wines from France where as Managing Director he was instrumental in setting the US strategic vision for key French wine regions in addition to other luxury food/wine/spirits products. He then segued client-side into head of marketing/CMO roles at a handful of America’s foremost restaurant groups, notably Patina Restaurant Group and Rouge Tomate Group. Recently, as founder of a marketing/branding consultancy, he worked with clients such as CounterEv, Pythian Market, and Food52.com. Born in Paris and raised in Brussels, Rome, and Connecticut, Greg speaks three languages fluently. He graduated, Cum Laude, from Columbia, and studied at Sciences Po in Paris. Passionately multicultural, he is particularly excited about joining Danielle and the stellar LUCKYRICE team, and broadening his knowledge of the extraordinary foods, drinks, and cultures of Asia.