About

AFTER ALL, IF WE ARE WHAT WE EAT, THEN WE'RE ALL PART-ASIAN

Entering our 6th year, the LUCKYRICE Festival captures our obsession with Asian food culture through large-scale feasts, festive dinners and gastronomic gatherings. Eager to share stories of Asian culture through the lens of food and drink, we created LUCKYRICE in 2010. We’ve since taken the festival on the road, bringing festivities like night markets, ramen slurpfests and cocktail feasts from coast to coast. Whether you’re in San Francisco, Los Angeles, New York, Miami, or Toronto – please join us!

Staff

DANIELLE CHANG / Founder

Danielle created LUCKYRICE to follow her lofty, yet life-long, passion to create a platform for Asian culture. Her career has always revolved around pop culture, story telling and entrepreneurship. Danielle began her career at The New York Times and later founded and published the lifestyle magazine Simplycity. After earning her Masters degree in Critical Theory from Columbia University, she was a Professor of Contemporary Art History as well as a curator of emerging art. Most recently, she was the CEO of Vivienne Tam, a fashion company and, prior to that, the Managing Director of Assouline, a French creative advertising agency. Instead of the visual arts, her focus today is the culinary arts, an appetizing and universal lens through which to share stories about our current obsession with Asian culture.

BARBARA ROAN / Managing Director

Barbara is an event producer with experience in corporate, entertainment, non-profit and experiential events. She has held positions at Vivienne Tam, GenArt and Cooper Hewitt, National Design Museum working on a range of events, including fashion shows, movie premieres, fundraising galas and public programs. She graduated from the University of California, Irvine with a degree in Art History.

MINNIE KIM / Social Media Marketing Associate

Minnie is a social media marketing coordinator with experience in marketing and event planning. A food blogger, you will often find her shamelessly raising her meals into the air to photograph. An avid lover of all things spicy, she believes that sriracha is the ultimate condiment to enhance any dish. She graduated from Bowdoin College with a degree in Visual Arts and Asian Studies.

KIKI SUHADI / Events & Marketing Associate

Kiki is an event coordinator with experience in weddings, corporate, entertainment, and social events. She is also a dancer in Saung Budaya Indonesian Dance Group and is their co-dance and music coordinator. Kiki joined LUCKYRICE not only because of her love for Asian culture but also in hopes of eating more sesame-infused anything. She graduated from Hunter College with a degree in Psychology.

JOY YUEN / Events & Social Media Intern

Joy is a current sophomore at Barnard College, Columbia University, potentially majoring in Economics. She has great interest in food culture and is always excited to try something new, different and exotic. To balance her interest in food, she also enjoys being active in any way possible.

Advisors

VIVIAN CHEN / Legal Counsel

Vivian is a lawyer with American Express. She has also worked at Clifford Chance in New York and was a consultant for Kung Fu Bing (LQQM). She graduated from Johns Hopkins University with a degree in Political Science and was selected as a Jack Kent Cooke Foundation Scholar which provided for a full scholarship to Georgetown Law Center. Vivian attended international school in Seoul, Korea where her love and appreciation for Asian cuisine derive.

CARYL CHINN / Advisor

Caryl is the Vice President of Culinary Events at Octagon. After 3 years working on PR and special events for celebrity chef Jeremiah Tower at Stars in San Francisco, Caryl moved to New York to manage special events at Bon Appétit magazine. A decade later, she joined Karlitz & Company to establish a Culinary Division for the agency where she worked with clients to create events such as the Foxwoods Food & Wine Festival, Wine.Dine.Donate with epicurious.com, and the establishment of the Food Network New York City Wine & Food Festival. In 2010, she returned to the West coast and was named the Executive Director of the Los Angeles Food & Wine Festival which she ran for 2 years before joining Octagon.  She is on the Board of Careers through Culinary Arts Program (C-CAP) LA and is on the Culinary Council for the Food Bank for New York City. Caryl graduated from UC Berkeley with a BA in History.

CRISTINA VASQUEZ / Creative Director

Is a designer and art director based in New York. She has worked with companies such as The Brand Union NY, Mother NY, Addison, Spain and Publicis, Spain. After initially freelancing on personal jobs while keeping her day job, she decided to pursue her dreams and open her own design studio in early 2012. She has a BA in Digital Design from the Istituto Europeo di Design in Madrid, Spain and has an MFA in Design from the School of Visual Arts, NY.

WILLIAM LI / Advisor

William Li is the President of Ralph Lauren Home. Prior to joining Ralph Lauren in 2010, he served as the Associate Publisher of Conde Nast Traveler and as the Publisher of Conde Nast Portfolio, one of the most noteworthy magazine launches in recent publishing history, from January 2008 to April 2009. William joined Conde Nast Portfolio after working as the Publisher of Men’s Vogue which launched in 2005. Prior to Men’s Vogue, William had been Associate Publisher of The New Yorker. Previously, William oversaw the launch of HomeStyle and spent fie years at House & Garden, where he held positions as Associate Publisher and Advertising Director. In addition, William has held various positions at Hearst Magazines and Grey Advertising. He holds a BA in Art History from the University of Massachusetts at Amherst.