LUCKYRICE creates experiential content that cultivates and celebrates the foods and cultures of Asia. Best known for our eponymous Feast, over the past nine years, LUCKYRICE has produced over 25 food festivals across North America, and countless private events for clients, featuring cuisines from every channel of the Asian and Asian Fusion Diaspora. Over the past eight years, LUCKYRICE has fed over 50 thousand people and made an estimated 8 billion impressions through social media and traditional.
DANIELLE CHANG / Founder
Danielle created LUCKYRICE to follow her lofty, yet life-long, passion to create a platform for Asian culture. Her career has always revolved around pop culture, story telling and entrepreneurship. Danielle began her career at The New York Times and later founded and published the lifestyle magazine Simplycity. After earning her Masters degree in Critical Theory from Columbia University, she was a Professor of Contemporary Art History as well as a curator of emerging art. Most recently, she was the CEO of Vivienne Tam, a fashion company and, prior to that, the Managing Director of Assouline, a French creative advertising agency. Instead of the visual arts, her focus today is the culinary arts, an appetizing and universal lens through which to share stories about our current obsession with Asian culture.She is the host of the PBS TV Show LUCKY CHOW and the author of the Lucky Rice Cookbook.
VIVIAN CHEN / COO
Vivian is the COO of LUCKYRICE. She started as a business and legal consultant for Luckyrice since inception and has seen the Company grow. She has her own private law practice and serves as in-house legal counsel for small businesses and specializes in executive advisory services and corporate matters. She previously worked as a lawyer at American Express and Clifford Chance US LLP. She was the former New York Chapter Leader for Jack Kent Cooke Foundation in 2017, was an advisory board member for the American Red Cross in New York city. In her spare time, she love to volunteer as a pro-bono lawyer for non-profits, DACA students and children with special needs. She graduated from Johns Hopkins University with a degree in Political Science and was selected as a Jack Kent Cooke Foundation Scholar which provided for a full scholarship to Georgetown Law Center. Vivian attended international high school in Seoul, Korea where her love and appreciation for Asian culture and cuisine derive.
CHRISTINE WONG / Creative Director
Christine’s experience includes creating corporate identity programs and promotional material for clients like Derek Lam, Shanghai Tang, Hong Kong Tourist Association, Citibank, as well as for numerous F&B establishments in Hong Kong. With her own personal food journey she has built an engaged Instagram following @conscious_cooking of 95K in a few short years. She loves and appreciates home-cooking, (particularly anything Asian), and celebrates LUCKYRICE’s mission to share the culture and stories behind the foods.
KIKI SUHADI / Events Director
LAURA HAN / Incubation Director
Originally from Illinois, Laura moved to NYC after college and eventually made her way into the bakery world, working on the business development side for places such as Sullivan Street Bakery, Balthazar Bakery, and Baked. In her spare time, she enjoys baking, eating bread, and trying new wines. Laura is excited to be a part of the LUCKYRICE team, as she wants to help shine a light on all of the facets of Asian culture.
ANNE ISHII / PR – Content Strategist
CARYL CHINN / Advisor
Caryl is the Vice President of Culinary Events at Octagon. After 3 years working on PR and special events for celebrity chef Jeremiah Tower at Stars in San Francisco, Caryl moved to New York to manage special events at Bon Appétit magazine. A decade later, she joined Karlitz & Company to establish a Culinary Division for the agency where she worked with clients to create events such as the Foxwoods Food & Wine Festival, Wine.Dine.Donate with epicurious.com, and the establishment of the Food Network New York City Wine & Food Festival. In 2010, she returned to the West coast and was named the Executive Director of the Los Angeles Food & Wine Festival which she ran for 2 years before joining Octagon. She is on the Board of Careers through Culinary Arts Program (C-CAP) LA and is on the Culinary Council for the Food Bank for New York City. Caryl graduated from UC Berkeley with a BA in History.
CRISTINA VASQUEZ / Design Consultant
Is a designer and art director based in New York. She has worked with companies such as The Brand Union NY, Mother NY, Addison, Spain and Publicis, Spain. After initially freelancing on personal jobs while keeping her day job, she decided to pursue her dreams and open her own design studio in early 2012. She has a BA in Digital Design from the Istituto Europeo di Design in Madrid, Spain and has an MFA in Design from the School of Visual Arts, NY.
WILLIAM LI / Advisor
William Li is the President of Ralph Lauren Home. Prior to joining Ralph Lauren in 2010, he served as the Associate Publisher of Conde Nast Traveler and as the Publisher of Conde Nast Portfolio, one of the most noteworthy magazine launches in recent publishing history, from January 2008 to April 2009. William joined Conde Nast Portfolio after working as the Publisher of Men’s Vogue which launched in 2005. Prior to Men’s Vogue, William had been Associate Publisher of The New Yorker. Previously, William oversaw the launch of HomeStyle and spent fie years at House & Garden, where he held positions as Associate Publisher and Advertising Director. In addition, William has held various positions at Hearst Magazines and Grey Advertising. He holds a BA in Art History from the University of Massachusetts at Amherst.
JACKY TANG / CONSULTANT
Jacky is a brand marketing and creative consultant for LUCKYRICE. Hailing from Honolulu, Hawaii he grew up in his family’s Chinese restaurant in a paradise unique to his cultural background. After graduating from the University of Hawaii at Manoa, his career in retail development took him from Hawaii to San Francisco, and from San Francisco to New York. He worked with the likes of Diesel, Louis Vuitton and Opening Ceremony. His love for LUCKYRICE stems from a deep-seated desire to represent and garner a genuine appreciation for Asian culture and his own roots.